King’s Day! – Netherlands


As a Dutch citizen I have always heard of King’s day but unfortunately due to my schedule I have never been present in the Netherlands for the celebration. I was very excited to finally be able to celebrate it with some friends!

A bit of history about the day…

King’s day, formerly known as Queens’s day, is a public holiday in the Netherlands and a day of celebration! Initially the tradition began in 1885 to celebrate the birthday of the Princess who soon after became the Queen. The date varied depending on the birthday of the King or Queen at the time and has now accordingly been changed to the 27th April – King Willem-Alexander’s birthday.

The heart of the celebration occurs in Amsterdam where everyone is dressed up to celebrate the Royal Family and more specifically, the King’s birthday. The Royal Family visits a different town every year and although they are not headed to Amsterdam, that is where I will be going. Not only is this day celebrated by the Dutch but it is a major attraction as the city fills up with tourists eager to join in the party.

Taking the train to Amsterdam was quite an experience as people were wearing all kinds of orange! The first thing I did was buy a few things to get into the mood.

Time for accessories!
Orange, orange

Orange, orange & orange…

There are many events in Amsterdam taking place on that day, from festivals to the Free Market, where everyone is given a chance to sell their second hand belongings, to boat parties on the channels. I never imagined the magnitude of the market; every street was crowded with people selling all kinds of things.

second hand belongings

A lot of people sell second hand belongings

Free Market

Free Market

The Free Market Amsterdam

The Free Market, Amsterdam

Showing off their talent

Showing off their talent!

It was such a beautiful day, people lay in the parks…

Museum Plein Amsterdam

Museum Plein Amsterdam

…And took advantage of the opportunity to take a picture with the I AMSTERDAM sign.

dress like this

We don’t really tend to dress like this!

The city was decorated and the party lasted all throughout the day…

DJ’s performing

There were DJ’s performing on different streets

Balloons and decorations

Balloons and decorations everywhere in Amsterdam

…And so too were the Channels; full of bright decorations,  although I arrived quite late in the afternoon to witness it all.

Boat parties in Amsterdam

Boat parties in Amsterdam

It was a fun, long day and I will definitely be there next year!

Events & Happenings


About Sophie

Sophie is Luxury Hotels Group’s Creative PR & Marketing Executive. Unfortunately, she will be pursuing her master’s degree in The Netherlands after the summer, so her time with us is limited. Not only is she half Dutch and Panamanian, but she is an authentic child of the world after having lived in Indonesia, Paraguay, Mexico, Ghana, Spain, The Netherlands, Switzerland, and the UK. To fulfill her insatiable wanderlust, Sophie obtained her bachelor’s degree from the world-renowned École hôtelière de Lausanne. Although her favourite hobbies include indulging in books and modern dance, Sophie’s dream is to visit every country on the planet!